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Start With Why

Start With Why

Simon Sinek
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What I love about Start With Why

Through my 20-year career as a designer, creative director, and team leader, I think I have always carried a strong sense of purpose and a need to understand the problems I am setting out to solve. This is a thread that runs through everything we do at Lucid.

I’m not big fans of labels, titles, clichés, or catch-phrases—and I struggle with dogma. But I love the simplicity of the message of “start with why.” While it hasn’t necessarily fundamentally changed the way I do things as a designer, it has absolutely helped me to better articulate some of the core principles around why fully understanding a problem is so vital to designing an elegant solution. — Galen

From the publisher

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on Start With Why—the third most popular TED video of all time.

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.