What I love about This is Marketing
In an increasingly noisy world, there is so much pressure to create content—blog posts, podcasts, LinkedIn updates, tweets…. It’s overwhelming and takes a tremendous amount of time and effort and energy.
This book has been instrumental in changing our view around our goals and purpose as an agency. The biggest takeaway is that instead of thinking about how we can market ourselves and get more exposure, it’s through doubling down and doing good work that we will attract increasingly interesting clients and projects—and doing good work leads to even better work. — Galen
From the publisher
You can’t be seen until you learn to see. Marketing is all around us. From your very first memories to the moment before you opened this book, you’ve been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives.
Because marketing has been done to us for so long, we take it for granted. Like the fish who doesn’t understand water, we fail to see what’s actually happening, and don’t notice how it’s changing us.
It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about.
The answer to just about every question about work is really the question, “Who can you help?”